Our Story

The Story Behind SABR

Revend Barrwry, Founder of SABR

SABR was created from the deepest place within me.

Anger. Sadness. Frustration. Feeling lost. Feeling like life had no meaning or purpose. For a long time, I felt like I was at the deepest depths of the ocean, struggling to find my way back to the surface.

But that pain gave me something.

It gave me a vision.

I wanted to create change. I looked around me and saw people struggling with many of the same things I had been carrying: family problems, uncertainty about identity, heartbreak, manipulation, and pain caused by the people closest to us.

Sometimes, the people closest to us can cause the deepest damage. And sometimes, a stranger on the street can show us a kindness that the people closest to us never could.

I saw this everywhere.

And eventually, I came to understand something: I did not want anyone else to go through the same things I had gone through alone.

I wanted to bring change. I wanted to become a positive figure in the world. I wanted to create something that could guide people and remind them that they are not alone.

Then, one day, I was looking at my phone case.

I remember looking at the word and thinking about how beautiful it looked. But it was more than that. The word spoke to me in a way I cannot fully explain.

In that moment, I suddenly saw everything in front of me.

I saw the vision of a clothing brand.

But more importantly, I saw what I could bring to the world.

SABR was born during one of the worst periods of my life. And perhaps that is why it means so much to me.

Every piece of clothing I create is a reminder.

I want SABR to become something bigger than clothing. I want it to become a movement built around unity, purpose, and doing good.

That is why I came up with the idea that 10% of every sale will go toward helping people in need and supporting those living in poverty.

This is something I want to build together with the people who wear SABR.

Together, as one, we can help create change in the world. We can do good deeds and help others while wearing something we truly love.

I created SABR for my family before I created it for myself.

For all the times I have been ungrateful.

For all the times I have made life harder for the people closest to me.

SABR is my way of giving back.

It is my way of showing gratitude to the people who have been there, even when I did not always appreciate it.

This brand was created through tears, blood, hardship, and deep struggle.

But through all of it, I kept standing back up.

And I continued creating something I truly believe can become one of the biggest brands in the world.

SABR is my gift to humanity.

Because I believe that we are at our strongest when we stand united.

When we act as one.

Together, I truly believe that we can change the world.